Global online furniture retailer Wayfair Inc. has reported a growth in second quarter sales as customer numbers rise.
According to its financial results for its second quarter ended 30 June 2026, total sales rose 7.5% to $3.5bn – an uptick of $246m from Q2 in 2025.
US sales rose 8.7% to $3.1bn, while International revenues decreased 1.3% to $394m year-on-year.
Gross profit was $1,054m, or 30.0% of total net revenue. Net loss was $1m and Non-GAAP Adjusted EBITDA was $242m.
During the quarter, Wayfair saw active customers total 21.7m, an increase of 3.3%, while average order value was $332, compared to $328 in the second quarter of 2025.
Niraj Shah, CEO, co-founder and co-chairman, Wayfair, commented: “Q2 marked another strong quarter of share capture and top line momentum, with 7.5% net revenue growth fueled by momentum in orders, which were up by 6% for the period. We saw the best sequential growth we’ve seen in a Q2 since the second quarter of 2020.
“In fact, revenue growth in the US was the best we’ve seen in the entire post-COVID period, with nearly 9% year-over-year revenue growth, continuing the high single digit share spread we’ve held since last fall.
“We saw noteworthy outperformance from our specialty retail brands, which grew by nearly 20% in the second quarter, and Perigold, which grew by more than 35%. We are excited to see ramping growth in the Wayfair business and complementing that with outsized growth from our specialty and luxury brands, all building to why we expect to see even further acceleration as our numerous initiatives play out.”
