British luxury bedmaker Savoir has appointed Antoine Nicolay as Sales Director, further strengthening its leadership team as the company builds on its success, expands its global showroom network and reinforces its presence in key luxury interiors markets.
Antoine joins Savoir with over a decade of experience across some of the world’s most respected luxury brands, spanning furniture, interiors, fashion and watchmaking. In his new role, he will lead Savoir’s global sales strategy, working closely with Savoir’s international showroom network and retail partners to support the company’s continued commercial growth while delivering the exceptional service for which the brand is renowned.
Most recently, Antoine served as Country Manager for UK & Ireland at Natuzzi, where he oversaw the brand’s commercial operations across the region. Prior to this, he spent more than three years with Hästens Beds, holding a series of European wholesale leadership positions responsible for key international markets including the UK, Ireland and Central and Southern Europe. His career also includes senior commercial roles at Estella Bartlett, Jaeger-LeCoultre, Christian Louboutin, Hermès and CHANEL.
Antoine joins Savoir during a period of growth for the business. Savoir recently opened a new showroom at New York Design Center’s 200 Lexington Avenue and is continuing its expansion into other key US markets, including the forthcoming opening of a showroom in Los Angeles. Alongside this retail growth, the brand continues to strengthen its international presence through prestigious collaborations, including creating beds for every guest suite aboard the Orient Express Sailing Yachts.
Antoine Nicolay, Sales Director at Savoir, said: “Savoir represents the pinnacle of craftsmanship and heritage within the luxury interiors sector. I am thrilled to join the business at such an exciting time and look forward to strengthening its global presence, deepening relationships with our clients and partners, and continuing to deliver the outstanding quality and service that define the Savoir brand.”
Alistair Hughes, Co-owner of Savoir, said: “We are delighted to welcome Antoine to Savoir. Throughout his career, he has built an impressive track record with some of the world’s leading luxury brands, combining commercial expertise with a deep understanding of exceptional customer experience.
Antoine’s leadership, international experience and strategic vision will be invaluable in strengthening our relationships with clients and partners, supporting our global growth, and ensuring we remain true to the craftsmanship and personal service that define Savoir.”
