How Guardsman and Fenice are combining heritage, technical expertise and product innovation to help shape the future of furniture care.
Furniture care is built on trust. Behind every protection plan, repair solution and aftercare product sits a promise to retailers and consumers alike: that quality, reliability and expertise will be there when it matters most. For Guardsman, its long-standing partnership with Fenice Care Systems is central to delivering on that promise.
Grounded in technical excellence, the collaboration is driven by a shared belief that furniture care should continue to evolve. As customer expectations shift, materials change and regulation develops, Guardsman and Fenice work closely together to ensure products remain effective, responsible and ready for the future.
One recent example is the introduction of Guardsman’s new fabric stain removal wipe, designed to assist with the initial stain accidents reported by customers. Developed in line with the latest regulation around single-use wipes, the solution reflects both product innovation and responsible progress. Working with Fenice, Guardsman has responded quickly and confidently, supporting retail partners with a biodegradable stain removal solution that helps maintain compliance while also aligning with our ESG and ecological commitment to reduce reliance on traditional single-use wipes.
What gives this development substance is the knowledge behind it. With more than 50 years of leather expertise, Fenice’s understanding begins at the source. Based close to Italy’ renowned Arzignano tannery, textile and fashion district, the company works with leading tanneries, giving it rare insight into the complete leather journey, from production and finishing to repair, restoration and aftercare.
This blend of scientific understanding and hands-on experience is what sets Fenice apart. Its care and restoration technologies are shaped by the same expertise used in leather manufacturing itself, creating solutions grounded in authenticity, precision and performance.
For Guardsman, that knowledge is more than a technical advantage. It helps shape products that support retailers, give technicians confidence and reassure consumers that the care behind their furniture is informed by genuine industry expertise.
“Fenice brings an exceptional depth of technical knowledge to our partnership,” comments Will Taylor, Head of Network Services UK/ROI and Europe for Guardsman. “Their connection to the tanning industry and understanding of materials gives us confidence that we are developing products built on real expertise.
“Just as importantly, it allows us to stay agile and responsive, particularly when regulation changes, so we can continue to protect our retailers, our customers and our business.”
The same spirit of innovation extends beyond products. Guardsman regularly co-hosts its repair technician network at Fenice’s training facilities, helping technicians deepen their knowledge of materials, techniques and the ever-changing furniture care market. Together, Guardsman and Fenice continue to strengthen retailer education, enhance technician capability and raise standards across the customer journey.
It is this combination of heritage, science and forward thinking that makes the partnership so compelling. Fenice brings specialist knowledge; Guardsman brings a deep understanding of retailers, customers and the service experience. Together, they are helping define what modern furniture care can look like.
As the market evolves, the Guardsman-Fenice partnership remains focused on responsible, future-ready care, protection and restoration solutions. For retailers, its value lies not only in the products, but in the reassurance of working with a team focused on quality, compliance and continuous improvement.
With Guardsman and Fenice innovating side by side, retailers can feel confident their aftercare proposition is supported by expertise built for today’s market – and ready for whatever comes next.
